$1M+raised in five days
Live in under five hours of the first reports, with website traffic up 254%.
- $1M+
- raised in five days for ONSUR
- < 5 hrs
- from first reports to a live appeal
- $1.4M+
- raised over a year for clean water
What it is
A fundraising campaign is a chain: the message, the creative, the media, the donation page and the thank-you. It raises as much as its weakest link allows, so we build the whole chain.
We work with charities, humanitarian NGOs and endowments across the UK, Europe and the Middle East. Most of our campaigns are one of three kinds: emergency appeals that have to be live while the news is still breaking; seasonal appeals for Ramadan, Qurbani, winter and Giving Tuesday; and always-on appeals that raise month after month.
Every campaign starts from your numbers: who gives to you, what they gave last time and when the next deadline is. It ends with a plain report and a list of what to change before the next one.
What’s included
Campaign strategy
Goals, audiences, the message for each and a channel plan with dates.
Creative and video
Key visuals, ads, short films and social posts that tell one story.
Paid social and search
Meta, Google and YouTube campaigns, watched daily and tuned for gifts, not clicks.
Donation pages
Fast, mobile-first pages with Apple Pay, Google Pay and PayPal, built or improved for each appeal.
Email and SMS
Appeal sequences, reminders and thank-you journeys.
Reporting
Results in plain words after every appeal, and what to change next time.
Specialist services
Emergency appealsWhen a crisis breaks, attention peaks in the first hours. We get your appeal in front of donors while it still counts.Ramadan campaignsRamadan 2027 begins around 8 February. The best appeals are planned eight to ten weeks before the first night.Zakat, Qurbani and waqf campaignsFaith-based giving has its own rules, seasons and questions. We build appeals that answer them clearly and make giving easy.Crowdfunding campaignsAnnual plans, campaign pages and the promotion behind them, for charities raising on LaunchGood and other crowdfunding platforms.Winter and Giving Tuesday appealsThe cold months and the year-end giving peak, with appeals ready before the first cold snap and a plan for every week of the season.Paid social and searchAds that reach the right supporters at the right moment, watched daily and judged by the donations they bring in.
How it works
From the first call to the result.
- 01
Listen
Your supporters, your numbers and your next deadline come first, not a mood board.
- 02
Plan
One plan across channels and seasons: what goes live, where, and on which day.
- 03
Make
Creative, pages and content made together, so the story holds from the first ad to the thank-you email.
- 04
Launch
We go live, run the media and watch the numbers hour by hour.
- 05
Learn
A plain report after every appeal, and the changes that make the next one raise more.
Where it worked
The proof is in the work.
$1M+raised in five days
74 posts over 89 days on Facebook and Instagram, planned around Zakat al-Fitr and the last ten nights.
$1.4M+over twelve months
An always-on appeal that kept raising for drinking water for a full year.
Questions
Questions about fundraising campaigns.
What kinds of campaigns do you run?
Emergency appeals; seasonal appeals for Ramadan, Zakat, Qurbani, winter and Giving Tuesday; and always-on appeals for causes such as water, orphans and health.
Do you run the paid media as well?
Yes. We plan and run paid social and search, and we watch the numbers daily while an appeal is live.
Can you work with our existing donation platform?
Yes. We can build campaign pages on the platform you already use, or improve the donation journey where it loses people.
How far ahead should we plan a seasonal appeal?
Eight to ten weeks before the season starts. For Ramadan 2027, that means starting in early December 2026.
How do you report results?
After every appeal you get a short report: what was raised, from which channels, what each gift cost to win and what to change next time.
Start a project
Tell us about your next appeal.
Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.
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