Home Services Fundraising campaigns Winter and Giving Tuesday appeals

Winter and Giving Tuesday, planned early.

The cold months and the year-end giving peak, with appeals ready before the first cold snap and a plan for every week of the season.

Book a call See the work

1 Dec 2026: Giving Tuesday this year
Oct–Feb: the winter appeal season
8 Feb 2027: Ramadan begins, close behind winter

What it is

The end of the year brings two giving peaks close together: winter appeals for heating, blankets and food, and Giving Tuesday at the start of December. In 2027, Ramadan begins only weeks after the coldest months, so all three need one plan.

We plan the season as one campaign: a winter appeal ready in October, a Giving Tuesday push with match funding, year-end giving in December, and a handover to Ramadan in late January. Each has its own ask, tied to real items and real outcomes, and its own donation journey.

We make the creative with dignity, set up the pages and the media, and keep the story moving through the long cold months with updates from the field.

Next giving dates

Giving Tuesday1 December 202628days
RamadanBegins around 8 February 202797days
Dhul Hijjah and QurbaniBegins around 7 May 2027185days

Islamic dates are estimates and move with the moon. See the full giving calendar.

What’s included

Season plan

Winter, Giving Tuesday, year-end and the run into Ramadan, on one calendar.

Concrete asks

Amounts tied to real items: fuel, blankets, food parcels, a warm month for a family.

Match funding campaigns

Giving Tuesday appeals built around a match pot and a live total.

Creative and stories

Images and words that move donors without exploiting anyone.

Pages and media

Donation pages, paid social and search, email and SMS for the season.

Follow-up

Thank-yous, updates and an invitation to give monthly before Ramadan.

Part of

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.

Where it worked

The proof is in the work.

Hayat Charity key visual: “A Month of Meals. One parcel feeds a family for a full month.”

Hayat Charity · Brand identity and appeals

A brand for Hayat Charity, and its first appeals

A new identity in plum and orange, and the campaign look behind appeals for Gaza, Yemen and Lebanon.

Lifeline Aid International banner: “Hope. Help. Humanity.” with children running towards the camera

Lifeline Aid International · Social campaigns

Qurbani and Eid, for communities in South Africa

Qurbani and Eid al-Adha appeals and year-round posts that look like one organisation.

Four Ramadan posts for Human Care International: Best Deeds in Ramadan, The Last Ten Nights, Zakat al-Fitr and Feeding a Fasting Person

Human Care International · Ramadan social campaign

A Ramadan campaign, planned around the nights

74 posts over 89 days on Facebook and Instagram, planned around Zakat al-Fitr and the last ten nights.

Questions

Questions about winter and giving tuesday appeals.

When should a winter appeal launch?

In early October, with planning from August. The first cold weather in the news is when donors start to look.

When is Giving Tuesday?

Giving Tuesday is on 1 December 2026 and 30 November 2027, the Tuesday after US Thanksgiving.

Do we need match funding for Giving Tuesday?

It helps a lot. “Every gift doubled today” gives donors a reason to act on the day. Even a small match pot from a major donor or partner works.

How do winter appeals connect to Ramadan in 2027?

Ramadan 2027 begins around 8 February, while winter appeals are still running. Plan the handover, so winter donors hear about your Ramadan appeal first.

Winter appeals: how to plan for the cold monthsSeasonal fundraising · 5 min read Giving Tuesday for charities: plan a campaign in eight weeksSeasonal fundraising · 5 min read

Start a project

Tell us about your next appeal.

Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.

Book a call [email protected]