BeforeAfter a waqf
The campaign idea, key visuals, web and social banners, a leaflet and packaging, all built on one image of what a lasting gift changes. Drag across it.
Home Services Fundraising campaigns Ramadan campaigns
Ramadan fundraising campaigns, planned to the night.
Ramadan 2027 begins around 8 February. The best appeals are planned eight to ten weeks before the first night.
- 8 Feb
- Ramadan 2027 begins, around this date
- 14 Dec
- the date to start planning
- 10
- last nights, when giving peaks
What it is
Ramadan is the busiest giving season of the year for Muslim charities, and the most crowded. Every charity is asking at once, so the appeal that wins is the one that is clear, timely and easy to give to.
We plan Ramadan appeals as a calendar, not a single launch: the run-up, the first days, the middle weeks, the last ten nights and Laylat al-Qadr, and Eid. Each moment gets its own message and its own ask, with Zakat and Zakat al-Fitr handled clearly.
For the International Waqf Fund’s Ramadan 2026 appeal, we built the whole campaign on one image of what a lasting gift changes, and carried it from banners and stories to a leaflet and packaging.
Next giving dates
- Giving Tuesday1 December 202628days
- RamadanBegins around 8 February 202797days
- Dhul Hijjah and QurbaniBegins around 7 May 2027185days
Islamic dates are estimates and move with the moon. See the full giving calendar.
What’s included
Season plan
Dates, messages and asks for each phase of the month, from the run-up to Eid.
Key visual and line
One idea that carries the whole appeal across every channel.
Last ten nights
Night-by-night giving, reminders and Laylat al-Qadr moments.
Zakat journeys
Clear Zakat and Zakat al-Fitr pages and calculators on your site.
Media
Paid social and search planned around the nights when giving peaks.
Eid and after
Thank-you journeys and a plan to keep new donors giving.
How it works
Step by step.
- 01
Early December
Strategy, audiences and the campaign idea agreed.
- 02
January
Creative, donation pages and Zakat journeys built and tested.
- 03
The week before
Warm-up messages to supporters, and media switched on.
- 04
The 30 days
Daily optimisation, with extra pushes on the last ten nights.
- 05
Eid and after
Thank-yous, reporting and a plan to keep new donors.
Where it worked
The proof is in the work.
Questions
Questions about ramadan campaigns.
When does Ramadan 2027 start?
Ramadan 2027 is expected to begin around 8 February 2027, depending on the sighting of the moon. Eid al-Fitr is expected around 9 or 10 March 2027.
When should we start planning our Ramadan appeal?
Eight to ten weeks before the first night. For Ramadan 2027, start in early to mid December 2026.
How should we plan for the last ten nights?
Treat them as a campaign of their own: night-by-night reminders, an option to spread a gift across the nights, and extra media on the odd nights, when many donors seek Laylat al-Qadr.
Can you build a Zakat calculator for our site?
Yes. We build Zakat pages and calculators that explain the rules simply and lead straight to the donation form.
Do you make Ramadan campaigns in Arabic?
Yes. We write and design in English and Arabic, as we did for the International Waqf Fund’s Ramadan 2026 appeal.
Start a project
Tell us about your next appeal.
Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.
© 2026 Andalus Media Ltd. Registered in England and Wales, company number 14028480. Privacy · Cookies · Terms · Accessibility · Sitemap