Home Services Fundraising campaigns Paid social and search

Paid social and search, measured in gifts.

Q: Which platforms do you run ads on?

Mostly Meta (Facebook and Instagram), Google Search and YouTube. We choose by where your supporters are and what the appeal needs.

Q: Can you work with Google Ad Grants?

Yes. Eligible charities can get free search advertising through Google Ad Grants, and we plan it alongside paid campaigns so the two don’t compete.

Q: How do you measure success?

In gifts and donors, not clicks: cost per gift, cost per new donor and return on ad spend, by channel and by message.

Q: Can you run ads for an appeal another agency designed?

Yes, though we’ll usually suggest a few changes to the donation page first, because that’s where most of the return is won or lost.

Ads that reach the right supporters at the right moment, watched daily and judged by the donations they bring in.

Book a call See the work

+254%: website traffic during ONSUR’s wildfires appeal
$1M+: raised by that appeal in five days
$1.6M+: raised on crowdfunding platforms for ONSUR since 2020

What it is

Paid media is where many appeals win or lose money. The same budget can raise far more when the targeting, the timing and the donation page work together.

We plan paid social and search around your appeals and the giving calendar, write and design the ads, set up tracking that follows a click all the way to a completed gift, and adjust every day while an appeal is live.

For ONSUR’s wildfires appeal, the campaign was live within five hours of the first reports. Website traffic rose 254%, and the appeal raised more than $1M in five days.

What’s included

Channel plans

Meta, Google Search and YouTube, with budgets set week by week around the season.

Ad creative

Copy, images and short video made for each placement.

Conversion tracking

Tracking from the first click to the completed gift, in GA4 and each platform.

Search campaigns

Appeal and Zakat searches, and Google Ad Grants accounts for eligible charities.

Daily optimisation

Budgets moved to what works while the appeal is live.

Reporting

Cost per gift and per new donor, by channel and by message.

Part of

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.

Where it worked

The proof is in the work.

Smoke from wildfires rising over the mountains of Tunceli, Türkiye

$1M+raised in five days

ONSUR · Emergency appeal

Türkiye wildfires

< 5 hrsto a live appeal

Live in under five hours of the first reports, with website traffic up 254%.

Four Ramadan posts for Human Care International: Best Deeds in Ramadan, The Last Ten Nights, Zakat al-Fitr and Feeding a Fasting Person

Human Care International · Ramadan social campaign

A Ramadan campaign, planned around the nights

74 posts over 89 days on Facebook and Instagram, planned around Zakat al-Fitr and the last ten nights.

Questions

Questions about paid social and search.

Which platforms do you run ads on?

Mostly Meta (Facebook and Instagram), Google Search and YouTube. We choose by where your supporters are and what the appeal needs.

Can you work with Google Ad Grants?

Yes. Eligible charities can get free search advertising through Google Ad Grants, and we plan it alongside paid campaigns so the two don’t compete.

How do you measure success?

In gifts and donors, not clicks: cost per gift, cost per new donor and return on ad spend, by channel and by message.

Can you run ads for an appeal another agency designed?

Yes, though we’ll usually suggest a few changes to the donation page first, because that’s where most of the return is won or lost.

Google Ad Grants for charities: a plain guideFundraising · 6 min read

Start a project

Tell us about your next appeal.

Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.

Book a call [email protected]