$1M+raised in five days
Live in under five hours of the first reports, with website traffic up 254%.
Home Services Fundraising campaigns Crowdfunding campaigns
Crowdfunding that keeps raising.
Annual plans, campaign pages and the promotion behind them, for charities raising on LaunchGood and other crowdfunding platforms.
- $1.6M+
- raised on crowdfunding platforms for ONSUR
- 87
- campaigns for ONSUR on LaunchGood
- 47.2K
- supporters behind them
What it is
Crowdfunding works best as a system, not a one-off. Most charities have strong projects, stories and supporters, but no plan connecting them, so every campaign starts from zero.
We work in three connected phases. First, an annual plan: we review your programmes, stories, audiences and past campaigns, and map the year’s campaigns with targets and timing. Then we build each campaign: the story, the title, the giving levels, the visuals and the page. Then we launch and grow it with social media, email, partners and paid media, and carry what we learn into the next one.
Since 2020 we have supported ONSUR’s campaigns across several countries, raising more than $1.6 million on crowdfunding platforms alone. The wildfires appeal alone raised more than $1M in five days.
What’s included
Annual fundraising plan
A review of your projects, stories and donors, and a calendar of campaigns with targets.
Story and giving levels
The title, story, call to action and amounts that make each campaign clear.
Visuals and updates
Campaign images, short videos and progress updates in one look.
Page set-up and tracking
Campaign pages written, built, tested and tracked before launch.
Launch and promotion
Social media, email, partners and influencers, and paid media.
Optimisation and retention
Changes while live, then thank-yous, reports and repeat giving.
How it works
Step by step.
- 01
Plan the year
Review your programmes, stories and donors, then plan the year’s campaigns and targets.
- 02
Build each campaign
Write, design and set up each campaign so it is ready to launch.
- 03
Launch and promote
Go live with one coordinated push across your channels, partners and paid media.
- 04
Learn and retain
Thank donors, report results and carry them into the next campaign.
Where it worked
The proof is in the work.
$1M+raised in five days
$1.4M+over twelve months
An always-on appeal that kept raising for drinking water for a full year.
A new identity in plum and orange, and the campaign look behind appeals for Gaza, Yemen and Lebanon.
Questions
Questions about crowdfunding campaigns.
Which crowdfunding platforms do you work with?
Mostly LaunchGood, which many Muslim and humanitarian charities use, and other platforms where your donors already give. We can also run the same campaign on your own donation pages.
Do you set up the campaign page for us?
Yes. We write the story, set the giving levels, make the visuals and prepare the page, then test it before launch.
How do you bring donors to a campaign?
Through your own channels first: social media, email and partners. Then paid media to reach new people, and retargeting for those who visited but didn’t give.
Can you plan a whole year of campaigns?
Yes. We start with an annual plan: the projects to fund, the order and timing of campaigns, and a target for each.
What happens after a campaign ends?
We thank donors, report results, and carry the donors and what we learned into the next campaign, so it doesn’t start from zero.
Start a project
Tell us about your next appeal.
Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.
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