$1M+raised in five days
Live in under five hours of the first reports, with website traffic up 254%.
Home Services Fundraising campaigns Emergency appeals
Emergency appeals, live in hours.
When a crisis breaks, attention peaks in the first hours. We get your appeal in front of donors while it still counts.
- < 5 hrs
- from first reports to a live appeal
- $1M+
- raised in five days
- +254%
- website traffic during the appeal
What it is
In an emergency, the first day decides most of the outcome. Attention and the will to give peak early, then fade as the news moves on.
That is why we plan emergency appeals before the emergency: a ready donation page template, agreed message frameworks, ad accounts and audiences set up, and a clear list of who signs off what. When a crisis breaks, we fill in the facts instead of starting from zero.
For ONSUR’s Türkiye wildfires appeal, that meant a live campaign less than five hours after the first reports, and over $1M raised in five days.
What’s included
Readiness plan
Templates, approvals and accounts prepared in advance, so day one is about the crisis, not the setup.
Rapid creative
Appeal messages, images and short videos made while the news is breaking.
Donation page
A fast, focused page with suggested amounts set for the crisis.
Paid media
Social and search campaigns live in hours, adjusted hour by hour.
Supporter updates
Email and SMS to your existing donors first, then wider audiences.
Reporting
Daily numbers during the appeal and a full report after it.
How it works
Step by step.
- 01
Hour 0
The crisis breaks. We agree the message, the ask and the channels with you.
- 02
Hours 1–3
Creative, the donation page and the ads are made and approved.
- 03
Hours 3–5
The appeal goes live to your supporters and to new audiences.
- 04
Days 1–5
Hour-by-hour monitoring, and new creative as the story develops.
- 05
After
A plain report, and an updated readiness plan for next time.
Where it worked
The proof is in the work.
$1M+raised in five days
Questions
Questions about emergency appeals.
How fast can you launch an emergency appeal?
ONSUR’s wildfires appeal went live less than five hours after the first reports. With a readiness plan in place, the first day is spent on the crisis, not on setup.
What is a readiness plan?
A set of things prepared before any emergency: a donation page template, message frameworks, imagery rules, ad accounts and audiences, and a sign-off list.
Do you work outside office hours?
In an emergency, yes. The first hours are the ones that count.
Can you work with our in-house team?
Yes. We often run the media and the donation page while your team leads on field updates and approvals.
Start a project
Tell us about your next appeal.
Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.
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