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A Ramadan campaign, planned around the nights.

A three-month social media campaign for Human Care International: Zakat al-Fitr, the last ten nights, UK families and children’s education.

Four Ramadan posts for Human Care International
Client
Human Care International
Campaign
Ramadan 2026, social media
Dates
24 January to 23 April 2026
Channels
Facebook and Instagram, paid and organic

The brief

Human Care International wanted Ramadan 2026 to build a new, engaged audience for its work with UK families and children’s education, on a modest ad budget.

We planned 74 posts across 89 days around the moments of the month: the run-up, Zakat al-Fitr, the last ten nights and Eid. Each post had one idea, one image and one clear ask, in a single look that ran from the first post to the last.

Time-sensitive posts did best. The giving story “A single act of charity can grow…” was the top post on Facebook, and engagement peaked in early March, with the last ten nights and Zakat al-Fitr.

Post: “Best Deeds in Ramadan”
The run-up
Post: “Feeding a Fasting Person”
Iftar
Post: “Reciting the Qur’an”
The month of the Qur’an
Post: “Night Prayer”
Night prayer
Post: “The Last Ten Nights of Ramadan”
The last ten nights
Post: “Zakat al-Fitr: support families in need across the UK this Eid”
Zakat al-Fitr
Post: “Helping Others”
Giving
Post: “Make This Ramadan Count. Donate today.”
The appeal

What we did

Content plan

74 posts mapped to the moments of the month, from the run-up to Eid.

Post system

One layout, type and colour for every post, in the charity’s navy and plum.

Paid social

Facebook and Instagram ads behind the posts that mattered most.

Performance report

Results by platform, audience and post, with recommendations for the next campaign.

Results

21.5Kviews across Facebook and Instagram
10.7Kpeople reached in 89 days
24.2%engagement rate on Instagram

Related services

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.

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