Türkiye wildfires appeal

Live in under five hours. Over $1M raised in five days.

Smoke from wildfires rising over the mountains of Tunceli, Türkiye

Client: ONSUR
Appeal: Emergency appeal
Raised: $1M+in five days
Live in: < 5 hrsfrom the first reports

The brief

When wildfires spread across Türkiye, ONSUR needed to reach donors while the news was still unfolding.

In an emergency the first hours decide the outcome: attention and the will to give peak early, then fade. So speed was the brief, and everything was planned around the first day.

A tall column of smoke over farmland near Manavgat, Türkiye — Manavgat, Türkiye

Smoke over the mountains of Tunceli — Tunceli, Türkiye

What we did

Strategy

One message, the channels and the donation page agreed in the first hours.

Creative

Appeal creative for social and search, made while the news was breaking.

Donation page

A fast page built for phones, so a gift takes a few taps.

Media

Paid social and search, watched and adjusted hour by hour.

Results

$1M+raised in five days

< 5 hrsfrom the first reports to a live appeal

+254%website traffic during the appeal

Related services

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.

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