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Clean water appeal

A year-long appeal that raised over $1.4M for drinking water.

A woman with a baby on her back pumps clean water at a village water point
Client
ONSUR
Appeal
Year-long appeal
Raised
$1.4M+for clean water
Length
12 monthsof fundraising

The brief

An emergency appeal rides the news. A water appeal has to hold attention for a whole year.

The appeal ran for twelve months, through the giving seasons and the quiet weeks between them, and raised over $1.4M for clean drinking water.

What we did

Strategy

A plan for the whole year, timed to the giving seasons.

Creative

A campaign that could run for months without wearing out.

Donation journey

A simple page for one-off and monthly gifts.

Always-on media

Paid social and search, tuned month by month.

Results

$1.4M+raised for clean water
12months of fundraising
1year-long appeal

Related services

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.

Start a project

Tell us about your next appeal.

Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.

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