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Qurbani and Eid, for communities in South Africa.

Social campaigns and posts for Lifeline Aid International: Qurbani, Eid al-Adha and year-round appeals.

Lifeline Aid International banner: “Hope. Help. Humanity.” with children running towards the camera
Client
Lifeline Aid International
Project
Social campaigns and content
Seasons
Qurbani, Eid al-Adha, year-round
Formats
Posts, stories and banners

The brief

Lifeline Aid supports Muslim communities in South Africa with food, health care, education and clean water. They needed a steady stream of posts that look like one organisation, from the Qurbani appeal to everyday updates.

We set one look for every post: warm documentary images, the charity’s navy and red, short lines that read at a glance, and one clear call to give. The Qurbani and Eid sets carry the season; the year-round posts carry the four causes.

Post: “This Eid, let’s share Qurbani.”
Qurbani appeal
Post: “Kindness travels.”
Qurbani appeal
Post: “Every act of kindness stays with someone.”
Qurbani appeal
Post: “Eid al-Adha. Joy in every heart.”
Eid al-Adha
Post: “Four essential needs. One shared responsibility.”
The four causes
Post: “There is a need you don’t see.”
Awareness
Post: “Where support becomes strength.”
About the charity
Post: “Care today. Healthier tomorrows.”
Health

What we did

Campaign lines

“This Eid, let’s share Qurbani”, “Kindness travels”, “Care today. Healthier tomorrows.”

A post system

One grid, type and colour for every post, so the feed reads as one organisation.

Seasonal sets

Qurbani and Eid al-Adha posts, stories and banners.

Year-round content

Posts for health, food, education and clean water.

Related services

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.Identity and contentIdentities, campaign visuals, annual reports and social content that make a charity look as trustworthy as it is.

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Tell us about your next appeal.

Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.

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