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Hayat Charity, a brand for life.

A new identity for Hayat Charity, a UK humanitarian charity, and the campaign look it carries into appeals for Gaza, Yemen and Lebanon.

Hayat Charity key visual: “A Month of Meals. Supporting families in Gaza with essential food parcels.”

Client: Hayat Charity
Project: Brand identity and campaign visuals
The name: “Hayat” means life in Arabic
Appeals: Gaza, Yemen and Lebanon

The brief

Hayat Charity works in some of the hardest places in the world. Its name means “life”, and its new brand had to carry that warmth while looking as organised as any charity asking for people’s trust.

The mark is a figure rising from open hands, drawn as leaves around a single point of light. We set it in a deep plum with a warm orange, for light and dark backgrounds, and built a campaign look around it: real faces, warm light, one clear headline and the logo always in the same place.

The same look runs through every appeal since: A Month of Meals for families in Gaza, A Month of Food for families in Yemen, and Frozen Qurbani in Lebanon.