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Give a Waqf this Ramadan, leave a legacy forever.

A Ramadan 2026 appeal for the International Waqf Fund, built on one image of what a lasting gift changes.

The appeal’s key visual: a golden crescent in a field at sunset, with the line “Give a Waqf this Ramadan, leave a legacy Forever.”

Client: International Waqf Fund
Appeal: Ramadan 2026
Services: Campaign idea, key visuals, digital and print
Languages: English and Arabic

The brief

A waqf is a gift that keeps giving: the money is invested, and the returns fund charity year after year. The appeal had to make that clear at a glance, in the busiest giving season of the year.

We built the whole campaign on one image: the same house on the same land, before and after a waqf. The line, the banners, the stories, the leaflet and even the packaging all grow from it.

After: the same house restored, with solar panels, a greenhouse, a well and a family growing vegetables — The idea in one picture. Drag across it.

Before: a ruined farmhouse on dry, empty land — The idea in one picture. Drag across it.

Web banner: “WAQF, A Sadaqah Jariyah that lasts” beside the restored farm

Web banner with a family outside a village house

Web banner with a village seen from above

A vertical story for social media, with the restored farm under the campaign line — Stories for social media

An illustrated diagram: how a waqf donation is invested and keeps funding charity — How a waqf keeps giving, in four steps

The leaflet page explaining how a donation creates lasting impact — The leaflet

The Arabic key visual: “وقف رمضان.. خير مستدام” beside a golden crescent in a field — The Arabic edition

What we did

Campaign idea

One before-and-after image, and the line “A Sadaqah Jariyah that lasts”.

Key visuals

A hero image for Ramadan, in English and Arabic.

Digital

Web banners in every size, and vertical stories for social media.

Print and packaging

A leaflet that shows step by step how a waqf keeps giving, and a bottled-water label.

Related services

Fundraising campaignsFrom an emergency appeal live in hours to a Ramadan appeal planned months ahead, we build campaigns around one goal: more people giving, more often.Identity and contentIdentities, campaign visuals, annual reports and social content that make a charity look as trustworthy as it is.

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