Home Services Identity and content

Brands and stories people trust.

Identities, campaign visuals, annual reports and social content that make a charity look as trustworthy as it is.

What it is

Trust is the currency of fundraising. People give to organisations that look organised, and a clear, consistent brand is the fastest way to show it.

We design identities and sub-brands, the key visuals that carry a campaign, annual reports that donors actually read, and the steady flow of posts and films that keep supporters close between appeals.

Everything is built as a system, with templates your team can use, so the brand stays consistent long after we hand it over.

What’s included

Brand identity

Logo, colour, type and the rules that hold them together.

Sub-brands

Families of marks for products, funds and campaigns.

Campaign key visuals

One image and one line that carry a whole appeal.

Annual and impact reports

Editorial design, information graphics, print and web editions.

Video and photography

Short films and shoots for appeals, reports and social media.

Social content

Post systems and seasonal sets that read as one organisation.

Specialist services

Annual and impact reportsEditorial design, clear numbers and real stories, in print and on screen, in English and Arabic.Social media contentPost systems, seasonal sets and paid social that make a charity look like one organisation, every day of the year.

Where it worked

The proof is in the work.

Amal Alumma Organization · Brand identity

A star of hope, in four parts

A bilingual Arabic and English identity: the mark, lockups, colour, type, pattern and guidelines.

Rumooz podcast art: an illustrated portrait of an Ottoman sultan above his name in Arabic calligraphy

Al Jazeera Podcasts · Podcast identities and motion

A look for every show

Identities, episode art, calligraphy and motion for Al Jazeera’s Arabic podcasts, including Rumooz, Lahtha and Baad Ams.

Hayat Charity key visual: “A Month of Meals. One parcel feeds a family for a full month.”

Hayat Charity · Brand identity and appeals

A brand for Hayat Charity, and its first appeals

A new identity in plum and orange, and the campaign look behind appeals for Gaza, Yemen and Lebanon.

A hand drawing Arabic lettering in pencil on paper

Qalam · Logos and Arabic lettering

Twenty logos, drawn by hand

Our book of logos and Arabic lettering: twenty identities for foundations, cultural centres, schools and businesses.

Questions

Questions about identity and content.

Can you refresh our brand without starting again?

Yes. Often the best move is a careful refresh: keep what people already recognise and fix what gets in the way.

Do you write guidelines and templates?

Yes. Every identity comes with guidelines and templates for the things your team makes most often.

Do you design annual reports in more than one language?

Yes. The International Waqf Fund’s 2024 report came in English and Arabic, with country editions for Mauritius and Switzerland.

Do you make content for social media every month?

Yes. We can design a post system for your team, or produce the posts with you, season by season.

Start a project

Tell us about your next appeal.

Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.

Book a call [email protected]