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Al Jazeera Podcasts, a look for every show.

Identities, episode art, calligraphy and motion for Al Jazeera’s Arabic podcasts, including Rumooz, Lahtha and a rebrand of Baad Ams.

Rumooz podcast art: an illustrated portrait of an Ottoman sultan above his name in Arabic calligraphy

Client: Al Jazeera Media Network
Shows: Rumooz, Lahtha, Baad Ams and more
Work: Identity, episode art, type, motion
Language: Arabic

The brief

A podcast network has to look like one family, while every show keeps its own character. Al Jazeera’s Arabic podcasts cover history, politics and culture, each in its own voice.

For Rumooz, a show about the figures who shaped Arab history, we drew each guest as an illustrated portrait and wrote their names in custom Arabic calligraphy, then animated it for video. For Lahtha, which revisits decisive moments in the region’s history, we built a collage look from archive photographs.

For Baad Ams, we rebranded the show and redesigned its episode covers and story templates, set in the network’s Al-Jazeera Arabic typeface. We have also worked on other shows across the network, from Hikayat al-Harb to Athar al-Farasha.

Rumooz: a scholar drawn at his desk beside a modern tablet — Rumooz: guests drawn by hand

Guest names written in custom Arabic calligraphy — Names in custom calligraphy

Animated Arabic calligraphy for the Rumooz video titles — Calligraphy, animated for video

Rumooz episode covers laid out as an album — Episode art that reads as one set

Lahtha podcast identity: a collage of a mosque, a clock and archive images — Lahtha: history as collage

The Al-Jazeera Arabic typeface in four weights — The network’s Arabic typeface

Baad Ams: the rebrand

A Baad Ams story template for social media — Story template for social media

A Baad Ams episode cover before the rebrand — Episode cover, before

The same cover after the rebrand — And after

What we did

Show identities

A logo, colour and look for each show, inside the network’s family.

Episode art

A cover for every episode, for podcast platforms and social media.

Illustration and calligraphy

Portraits of guests, and their names in custom Arabic calligraphy.

Motion

Animated titles and calligraphy for video versions and social clips.

Social templates

Story and post templates the team reuses every week.

“An exceptional partner for our branding and promotional needs. Their team was highly responsive, productive, and delivered high-quality work that exceeded our expectations.”

Abdulkareem AouirHead of Digital Content Strategy, Al Jazeera Network

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