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Frozen Qurbani, meat that lasts for months.

A Qurbani 2026 appeal for Hayat Charity in Lebanon: each share frozen and delivered by hand to families at home, explained step by step.

Key visual: “Frozen Qurbani Lebanon 2026. Meat that lasts months.” A worker in a cold store with frozen meat packs

Client: Hayat Charity
Campaign: Frozen Qurbani, Lebanon 2026
Season: Dhul Hijjah and Eid al-Adha 2026
Work: Key visuals, process graphics, appeal content

The brief

Most Qurbani meat is eaten within days. Hayat Charity’s idea for Lebanon was different: freeze each share, so a family’s Qurbani lasts for months, and deliver it to their door rather than through a public queue.

A new idea needs explaining. We built the appeal around one promise, “meat that lasts months”, and a four-step story from a donor’s share to a family’s freezer: reserve your share, prepared and frozen, delivered with dignity, documented and reported.

Every piece answers a donor’s question before they ask it: where the meat goes, how it stays safe, who delivers it, and how they will know it arrived.