Ramadan 2027 is expected to begin around 8 February, and Ramadan 2028 around 28 January. Change the date if your scholars announce a different one.
Your plan
- Agree the goal, the audiences and the campaign idea.
- Brief the creative, and plan the Zakat and Zakat al-Fitr journeys.
- Build or fix the donation pages and the Zakat calculator.
- Finish the creative for each moment of the month, and set up tracking.
- Test every journey on phones, and schedule emails and posts.
- Warm up your supporters and switch on the media.
- Ramadan begins. Launch the appeal.
- Mid-month update, with new stories and faces.
- The last ten nights begin this evening: night-by-night giving and reminders.
- The 27th night, when many donors seek Laylat al-Qadr.
- Zakat al-Fitr reminders before Eid.
- Eid al-Fitr, around this date. Thank donors and celebrate.
- Report results and invite new donors to give monthly.
Start a project
Tell us about your next appeal.
Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.
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