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Your Ramadan campaign, week by week.

Enter the first day of Ramadan and get a dated plan for your appeal, from ten weeks before to the week after Eid.

Ramadan 2027 is expected to begin around 8 February, and Ramadan 2028 around 28 January. Change the date if your scholars announce a different one.

Your plan

  1. Agree the goal, the audiences and the campaign idea.
  2. Brief the creative, and plan the Zakat and Zakat al-Fitr journeys.
  3. Build or fix the donation pages and the Zakat calculator.
  4. Finish the creative for each moment of the month, and set up tracking.
  5. Test every journey on phones, and schedule emails and posts.
  6. Warm up your supporters and switch on the media.
  7. Ramadan begins. Launch the appeal.
  8. Mid-month update, with new stories and faces.
  9. The last ten nights begin this evening: night-by-night giving and reminders.
  10. The 27th night, when many donors seek Laylat al-Qadr.
  11. Zakat al-Fitr reminders before Eid.
  12. Eid al-Fitr, around this date. Thank donors and celebrate.
  13. Report results and invite new donors to give monthly.

Start a project

Tell us about your next appeal.

Tell us the cause and the deadline. We’ll come back with a plan for how we’d raise for it.