Web design

Recognize your brand and your business (and your users, as well as your competitors).
 We communicate with you extensively at the beginning in order to delve deeper into the details of your business field and the services/products you provide to the public, and what are the most important points you focus on, or the data that we can actually obtain, or study and analyze the performance of your website if it exists.

One of the most important stages of website design, which lays the foundation stone and general direction for the work. A website strategy aligns the proposed structure, content, and features of a website with an understanding and visualization of how to achieve business objectives. This is one of the most important stages of website design, through which the general orientation of the work is adopted, and this is done through the condensation of visions through a joint and continuous working team between Andalus Media and your company.

In planning, our information and artificial intelligence (AI) engineers and user experience (UX) designers turn strategic direction into a clear sketch of stages and steps as a site planner. The planning process is also where we define the site’s technical requirements and specifications.

The first step of completion is the preparation of the sitemap, which shows the structure and hierarchy of the site pages. Next come grid frames – low-resolution black and white designs that show the basic structure of each page template. These outputs are backed up by as much user research as we can perform. We are always excited to present our concepts to our users for testing and improvement.

Design is the aesthetic aspect and the creative touch where hard work really starts to pay off. We start with a file or guide that explains the colors used, the trends of the fonts and the shapes used, inspired by the brand, we explore a range of possibilities and visualizations with you, to learn how to represent your brand as you wish.

Some of our clients have brand specific guidelines and directions, while others are looking for guidance on how to define or reimagine their brand – we master the flexibility and high efficiency to work with both.

The final achievement in the design phase is full-color mockups for each template, which is based on the templates created during planning. Each mockup is submitted to your team for detailed feedback and needed adjustments, from the home page to the last branch of the site. And because responsive design is important and taken for granted, we design separately for desktop, mobile, and tablet, optimizing every element and interaction for every device.

Everyone may have the ability to write, but not many of them have the ability to customize that writing for the website and website audience.

Our copywriters know how to write succinctly and impactfully to capture audience interest and interaction with site content and pages. They know how to make the story unfold and make the pages flow smoothly for the audience to navigate through. They can think like a first-time visitor, and make the page attractive to humans and search engine bots alike. They’ll dive into product features, service offerings, and more to find a message that resonates, impacts, and delivers on your site’s purposes.

SEO is part of the fabric of an effective website, not an add-on. Building your website first and “doing search engine optimization” later could miss opportunities or jeopardize your chances of achieving current search rankings.

For this reason, every website we design we put SEO in mind. Our SEO specialists remain involved throughout the project to help ensure that the right pages are created in the right places. Sitemaps, webframes, versions, and even design elements are carefully reviewed to ensure they are archivable, relevant, and follow SEO best practices.