Strategic planning for digital marketing

Data is at the heart of every marketing strategy. By pulling data from every source available to you, the performance of previous marketing campaigns, competitor research, customer interviews, surveys and many different tools, we get to know your audience, identify the challenges, obstacles and problems we may face, and begin to formulate appropriate ideas and solutions.

Attracting audience requires understanding their needs, challenges, and preferences. Through our extensive research on your audience, we discover what issues your audience faces and what makes them qualified or motivated to accept or decline certain marketing messages, so we can connect with them and make a lasting impression.

Your competitors are hungry for the same customers. Through competitive analysis we explore an understanding of the landscape, as we begin to identify where your business can find the real competition, and the real unique opportunity to succeed and excel.

Data is essential, but the real challenge is finding opportunities, generating ideas, and transforming this data into realistic steps and steps that provide real solutions. It also contributes to identifying new and innovative ways to understand and engage your key audiences and turn them into qualified potential customers.

Your strategy is summarized in a presentation that diagnoses the challenges facing your brand, identifies the visions that underpin our solution, and provides an appropriate roadmap for achieving it.

No matter how interesting the free or paid marketing platforms and channels are, we at Andalus Media do not take this as a measure, but rather use data and experience to assess where marketing will have the greatest impact.

We will then produce a marketing plan to use each of these channels to the fullest.

We understand that each client has its own characteristics and advantages related to its audience, competitors, and most importantly the business and the value he will provide.

Therefore, we provide plans for you based on all the previous stages, to stand ready to answer any questions and explain how and why the strategic steps are adopted in the plan. After the initial presentation, the team remains ready to provide all information and answers regarding the mechanism for implementing and achieving the plan, with indicators and evaluation mechanisms by which performance will be measured.

Wherever possible, we avoid treating strategies as a solid or immutable block. The world of digital marketing is a complex, difficult and constantly changing world, and the strategy must be a living element capable of responding to all these data and circumstances.

At Andalus Media we aim to revisit marketing strategies regularly so that we can take new data into account, assess if there is important and new information and data, and adjust the path accordingly.