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Content Marketing

Capabilities

Create content that achieves your goals

Mastering the Content Marketing Puzzle

Great content marketing can almost be a tricky equation. It attracts truly qualified customers, helps drive conversions while developing the brand's story, and sustains the impact and value of that content for a long time.
However, in a crowded digital world, not every piece of content achieves its full potential!

Audience Adaptation

The success of content requires appropriate, acceptable and customized for the audience, stems from the marketing strategy of the brand, provides real value to the audience and reflects the service or product and its importance to the audience. Brand specific. 

Statistics

Key Metrics for Content Marketing Service

Our Content Marketing service drives an average engagement rate of over 50% across various platforms. This signifies the ability of our content to captivate and resonate with your target audience.

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Conversion Uplift

increase in audience growth
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Tailored Content for Customer Engagement

At Andalus Media, we create content that resonates with your customers because it is tailored to them.

Our content marketing services start with well-crafted strategies, relying on the skill of our team, performance data for your channels, and with full focus on achieving your marketing and business goals and a distinctive brand.

Video & Animation Impact

There are many great reasons to use video and animation for your brand. About 87% of businesses use video in their content marketing, which makes sense when you consider that businesses can increase revenue 49% faster using this approach. Today, everyone has the ability to watch mobile video at home, at work, or on a computer.

Power of Video Storytelling
Whether you want to create awareness around an issue, explain your idea, present your brand/product/service, want to increase engagement on social media platforms, the storytelling power of video and animation is undoubtedly a powerful way to get your message across.
Achieve Your Goals
No matter how short or long your story, no matter what ideas or impressions your company wants to share with its audience, animation can display it dynamically, brilliant, attractive, clear and concise by professional designers, to achieve your goals.
Our Services

What we offer in content marketing

Excellent writing and powerful ideas

We provide exceptional content marketing with impactful writing, innovative branding, and creative strategies to engage audiences with unique perspectives.

Collaboration between all disciplines

Content marketing unites writing, digital marketing, and artistic design, enabling teamwork across disciplines to formulate a cohesive content strategy.

Data collection and information analysis

Data shapes impactful content. Insights from product, market, and audience information guide strategy, ensuring influential and informed marketing.

Expanding Audience
Reach

Amid competition, content needs promotion for visibility. We implement organic and sponsored strategies to expand and engage audiences effectively.
Our Work

Bringing Imagination to Life

The mechanism of work of content marketing service in Andalus Media

Even the best content will perform poorly without a well-rounded, common plan or methodology in cooperation of all right disciplines and expertise. At Andalus Media, we understand how to provide you with an inspirational and impactful content marketing mechanism.

Search

Access to basic information and data

We start by getting to know your audience – their questions, interests, and needs. We study content generated by your competitors to identify and visualize competitor levels. We include content competitors that are fighting to get your audience’s attention and if that content gets attention from the audience, it also tells us what the audience wants or doesn’t want.

Delving into Your Business Essence

We also take the time to get to know your business, your goals, and the value you provide. We want to understand how it works, and what information and material points about your business or brand can be harnessed to produce the best possible content.

Analysis and brainstorming

Combine information and inspiration

Once we understand your business and the common goals that we are going to pursue, then the brainstorming stage is with the content creation team and respective department managers together, to come up with business-related ideas that will add value to your audience and make their lives better. When we get to the general picture and the main formula of the work, we will present it to you for consultation and to reach the best result.

Content writing and design

Putting pen to paper

Through the above processes, the content creators and copywriters in our team begin to implement a content marketing strategy according to a perspective and direction to create a unique style to your brand, as well as various pieces of content suitable for different platforms and marketing channels. From the start, the content team works closely with the design team to make sure the text and image are in harmony, the image is able to express the idea of ​​the content, and that your content captures the audience’s attention and keeps it looking great.

Publishing and Marketing

Where sponsorship and promotion with all methodologies for a piece of content

Whether by marketing and promoting content through natural and free methodologies, or through sponsored campaigns, you must be sure that launching and publishing your content is neither the end nor the bottom line of the content marketing process.

Maximizing Reach

In an age awash with content, your content promotion strategy has to be just as smart as your content creation plan.

Owned, earned and paid tactics all have their place in content promotion. Successful social promotion and digital PR can add tremendous value. Paid promotion has the advantage of expanding your reach, giving a wealth of new data about which headlines or ads are attracting interest.

Performance measurement and development

Track and develop performance again

Content marketing tracking doesn’t allow you to measure your performance or conversions like in digital ads, but measurement is still critical to creating insights, identifying trends, and planning for future content.

Since content marketing is usually, but not always, about increasing awareness and attracting interest from potential customers, we focus on identifying KPIs for engagement and brand marketing unless your content serves another specific purpose in your conversion funnel.

It may happen that a piece of content achieves a great welcome, interest and interaction from the audience, but the best content marketing methodology is the one that follows and achieves the strategy: regular publishing – increasing the audience, following the audience and comments, and managing it successfully.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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